- Think about who this film might appeal to, it's audience.
- Develop a campaign which involves and communicates to the audience and gets them interested.
- Decide on a budget, looking at the movie and consider how it will do in the box office.
- Sit with the marketing team and look at promotion, third party promotions, premiers and media partners in radio and TV
- What you spend money on, such as posters and newspapers.
Target Audience
- Identify the taget audience, can be done by looking at past movies and seeing how the audience reacted to it.
- You can't be 100% sure, but you can be prepared.
- The 45+ movie audience will take time to react and see a film and will need prompting to see it whereas a younger audience, 15, will just go to the cinema and pick whatever they fancy.
- Age groups need to be targeted differently.
P&A Budget
- Cost of the film prints like posters and adverts on the TV and trailers for the movie.
- You have to think about where you want to advertise, where to put the TV advert to make sure it reaches the intended target audience and hooks them in.
- Consider costs in televison, its expensive, so would radio be a better option?
Marketing Plan
- Advertising and through press, advertising is more expensive.
- You would post them magazines, newspapers, internet, TV.
- Free forms of advertising by going through the publicity of the film via the press/media.
- Place features about the film in newspapers
- Adverts in the street and on buses.
- Word of mouth by showing people the film for free and getting them to spread the word.
- Through the internet you can put a film clip which makes people want to see it. If people like the film they'll tell their friends and they'll see it aswell, but if they don't like it, it can kill a film.
Link Between
- Convince exhibitors at the cinema's to take the film on in their cinema.
- When it comes to independant films it is very important to find somewhere to put it so people see it.
Test Screenings
- Research is important and comes in to play in all kinds of parts.
- When the movies finished we recruit an audience to see the film and they fill in questionaires.
- After they see it they take part in a focus group and get specific opinionsa on whats good and bad, what needs changing and what doesn't.
Opening Weekend
- It's very imporntant and is the way the cinema industry works.
- Opening day is on a friday and airs at the cinema through to monday.
- The monday morning hold over is to see if your film has to have made more money than any other film in that cinema as rotation. If it's sucessful then the film continues, if not the film may only last a week at the cinema.
Postioning and Audience
- Identify the films specific genre, eg. horror, action, comedy.
- Does it speak to a certain age group such as teenagers or adults.
- Who directed the film? The target audience would know who the actors and directors are so you would target your film to that audience.
Competition
- You need to stand above the others to be noticed, when the audience goes to the cinema why should they see your film over the 8 other films being shown?
- In October its a busy time for younger audiences as its dark earlier so it makes a great time to go to the cinema.
- You have to take time of the year in to account, if it's sunny outside why put an expensive TV advert on when a poster outside might be more beneficial.
Word of Mouth
- It's critical when you want it to happen.
- Sometimes the word of mouth for a movie will be very strong and if the movie comes early and it'll play well with the target audience we'll look to work with media partners - media, newspapers.
- They'll run screenings which are free before the movies out. They'll see it in advance and tell their friends how good it is.
- What peoples friends tell them is the most credible information.
Film Trailers
- Trailer is the most important key to expose the film for the audience.
- It needs to have the right impression through graphics, sound, concept and it needs to hook you in so that when that film comes out you know you will have to see it.
Digital Marketing
- Creating something a game, a video, quiz, that’s good enough for someone to send it on.
- However, word of mouth is more important and has a bigger impact.
Piracy
- In the UK it has escalated over the last 5 years and it counts for 20% of all DVD sales in the UK.
- A big problem as the consumer as they may feel their getting a bargin but they are getting ripped of because of inferior quality.
- The money they are paying for these DVD's are going towards criminal elements they are not aware off.
Postioning and Audience
- Identify the films specific genre, eg. horror, action, comedy.
- Does it speak to a certain age group such as teenagers or adults.
- Who directed the film? The target audience would know who the actors and directors are so you would target your film to that audience.
Competition
- You need to stand above the others to be noticed, when the audience goes to the cinema why should they see your film over the 8 other films being shown?
- In October its a busy time for younger audiences as its dark earlier so it makes a great time to go to the cinema.
- You have to take time of the year in to account, if it's sunny outside why put an expensive TV advert on when a poster outside might be more beneficial.
Word of Mouth
- It's critical when you want it to happen.
- Sometimes the word of mouth for a movie will be very strong and if the movie comes early and it'll play well with the target audience we'll look to work with media partners - media, newspapers.
- They'll run screenings which are free before the movies out. They'll see it in advance and tell their friends how good it is.
- What peoples friends tell them is the most credible information.
Film Trailers
- Trailer is the most important key to expose the film for the audience.
- It needs to have the right impression through graphics, sound, concept and it needs to hook you in so that when that film comes out you know you will have to see it.
Digital Marketing
- Creating something a game, a video, quiz, that’s good enough for someone to send it on.
- However, word of mouth is more important and has a bigger impact.
Piracy
- In the UK it has escalated over the last 5 years and it counts for 20% of all DVD sales in the UK.
- A big problem as the consumer as they may feel their getting a bargin but they are getting ripped of because of inferior quality.
- The money they are paying for these DVD's are going towards criminal elements they are not aware off.
0 comments:
Post a Comment