Evaluation Question 4

4. Who would be the audience for your media product?

Audience Profile




















The core audience is someone who enjoys the cult status type of film such as 'The Blair Witch Project'. They like a low budget feel to a movie which is in it's own sense original. The film would be available internationally but would idealy thrive in the local area of London as this is where independent cinema's would be showing it. Someone who likes a focus on camera techniques, lighting and editing to create something which looks artistic but real at the same time would relate well to this film.



















The secondary audience would have to be aware of films which are not shown in mainstream cinema's such as The Odeon and Cineworld. In this sense the secondary audience might not be very broad, and both audience's are a kind of niche group. With this in mind, if the film had a higher budget for marketing it would be able to be advertised to the mainstream and might be enjoyed nationally.

The audience of my product have to be able to relate to the characters and it is important that they understand each characters' issues and decisions within the film. For example, a characters motive to kill has to be understood by the audience. In the finished product the gunshot at the end was committed by the detective as he and the killer/assassin have a history which is personal. Although this wasn’t made clear in the opening it would have by the end of the film and the audience has to be able to relate to the character and understand why he did what he did. The audience for this product is also someone who just generally likes film and likes the genre of crime and film noir. The male gender has also been able to relate to the film on a higher level than the female gender and this might be because of the violence depicted in the film. Evidence for this can be seen in our questionnaires which were taken by over 30 people both male and female, a summary of the results can be found on the group blog.

It is also something which is a lot harder to define than say films such as 'Schindler’s List' and the recent film 'Defiance', which focus on the persecution of Jews in the Second World War. For these films a clear target audience is the Jewish people as they are the people who could have ties to the issue and thus most relate to the film. They are going to be much more emotionally involved than someone who can’t relate to such a persecution of a people and they are there for other elements of the film which may include a gripping story or exciting action.